Twitter is a social network widely used by professionals and the micro blogging platform par excellence. Less elegant than Instagram or SnapChat, less popular than Facebook, it is still essential to communicate with your users or develop your brand. Tweeting short messages, the users’ humor and the community’s commitment made it the best platform to promote their business.
How does Twitter work? Who are your users? Can we sell on Twitter? These are questions asked by most entrepreneurs on Twitter.
Today, many brands use Twitter to communicate with their customers and respond quickly to their problems. The social network can actually serve as an after-sales service, and you can also pin Tweets that return to your tutorials or FAQs; this will help your customers get answers very quickly.
Rate your profile
First of all, make sure your username is short, unique and easy to recognize – in the sense that if someone searches, they’ll be able to find your page. In this regard, make sure that all of your names are the same in all of your social media profiles. If you use a different name on Facebook and another on Instagram, your followers easily get confused, making your page more difficult to find.
If you’re just getting started, make sure your username is relevant to your business. This time, avoid names with numbers, as they are more difficult to remember, while longer ones are less attractive to customers.
As for the profile photo, most brands are likely to use a logo or images related to their product. Second, your profile photo must be professional enough. In the sense that it must have a clean background, contain sufficient details and of good quality.
Leverage of Influencers
To build your audience, you need to do more than engage with your followers. You have to develop a relationship with the main influencers in your niche, and that doesn’t mean you should comment or re-tweet all of their posts, instead, take the time to engage with tweets whenever you can, as this will bring you more followers.
You must know if someone is an influencer in your field, they must have the type of audience you want. Therefore, gaining traffic through this medium increases conversion, as your post is likely to appeal to their interest.
Finding an influencer is not an easy task and getting your attention is even more tedious. However, you shouldn’t be desperate, nor should you take this opportunity to send spam to their post.
Making tweets engaging
Most brands are one-dimensional with their tweets; they seem very aggressive instead of trying to build a connection with their audience. Tweets are more than just messages and should contain a headline that catches the eye; this can be a question or a quote. They should pave the way for a conversation and increase your audience’s curiosity.
To get an idea of what to tweet, study what your niche influencers are doing. They may not be right all the time, but there is always something new to learn. Based on research, tweets that ask questions increase engagement by 40%, while those with only links register the lowest.
Chat with customers via direct message
If a customer makes a negative comment about your post, you can contact them via direct message. Now, a direct message is a way to interact with customers and also to get feedback.
Responding to customers by direct message is advisable for several reasons. First, you don’t want other followers to know about the problem, especially if it creates a negative perception about your business. Second, there is no limit to the number of words you can use in DM.
As expected, only your followers, as well as those you follow, can send a direct message. Therefore, only your customers can contact you.
Host Live Tweets
Live tweets are unpopular, but they create a way to increase conversation. Live Tweets are tweets used to generate interaction related to a live event; this could be news or problems related to your favorite TV show. It could also be a trend event like the Grammy Awards or Jennifer Lawrence slipping on the red carpet.
Use paid ads
Publication on Twitter is free, but advertising comes at a cost. As with Facebook, promoting your products on Twitter increases conversion, as only users who are likely to buy will see your ad, as long as you reach your targeting correctly.
There are several ways to promote your tweets on Twitter. Promoted tweets are regular ads displayed in the followers feed. Promoted tweets allow you to reach people beyond your audience base. Unlike Facebook, where ads are labeled “sponsored posts”, on Twitter, the tag is “promoted posts”.
Promoted accounts, on the other hand, are designed to help brands increase their follower base. You will see ads for accounts promoted at various points on Twitter. Only users who are likely to be interested in an advertiser’s post-promoted ad will see it. And they are labeled as “promoted post”, just like in promoted tweets.
Make sure you use the Twitter mobile app to access the missing features in the web version. Finally, be sure to conduct an in-depth search before using paid ads. If you don’t, you will be in trouble as you will not receive the reward you want, even after spending a lot.