Affiliation is a specific type of internet marketing that is becoming louder on the web. Companies spend more and more on affiliate marketing, and the industry is just booming. But what is affiliation really? What does it consist of? Who can earn on it? Check it out yourself!
What is affiliation?
Affiliate marketing is nothing else than a product or service promotion model that allows Internet users to earn money by selling someone else’s products. The least demanding approach to clarify this is with an example.
An online store selling electronics opens an affiliate program through which it wants to increase sales of its products. Addy, a blogger and photographer, wants to make money on his blog by selling cameras. He joins the affiliate program of the store mentioned above, downloads relevant links or banners from there, and places them on his blog.
Each person who enters the store’s website through a given link becomes a person recommended by Addy. If any of the recommended people makes a purchase in the store, Addy will receive remuneration in the form of e.g. 5% of the value of these purchases. This is a simplified model of cooperation in affiliate marketing.
In other words, it is nothing but a win-win-win relationship. The customer is satisfied with the purchase made, the store with the sale made, and the blogger with additional income. This is the big advantage of affiliation over other forms of promotion.
Who can earn from affiliation?
I can say that everyone, because in fact one just need a Facebook or Twitter account to be able to recommend some products. The truth is, however, that we must have someone to recommend these products to, i.e. we must have a specific group of recipients on the web. Thus, natural claimants for affiliation are e.g. people who have their own websites or blogs. If you write a blog about cats, you can cooperate with a pet store. If you write about books, you can choose from online bookstores. If you run a YouTube channel or a popular Facebook FanPage, you can also use it.
A slightly different approach is also popular, i.e. creating a specific website specifically for a given affiliate program. For this type of activity we must have a specific set of skills, such as creating websites or knowledge of internet marketing. You can also outsource these activities to others on Fiverr, but then a good idea for the website or its promotion will be particularly important, so that the outlays are paid back.
How do you find the affiliate program that’s right for you?
There are a huge number of affiliate programs on the market and we are really able to find a program from virtually any niche. The most important thing is to realize which affiliate program is the most suitable for us. First of all, you need to think about what products or services your blog readers, Facebook fans or mailing list recipients may be interested in. Think about what products they use most often, where they stay, what they are interested in.
This will allow you to choose products that are natural for them. For example, if you run a fashion blog, the best solution would be affiliate programs for clothing stores. You can also go out wider and think about cosmetics or useful gadgets related to fashion. The matter is simple, if you write a blog, then naturally the content of your posts will result in specific products or services.
But how do you find a specific program? First of all, find online stores that offer exactly the products you want to sell. Choose stores that your readers will most likely use. Check their site to see if they offer an affiliate program. Most often, the link to the affiliate program can be found in the footer of the store. If it’s not there, you can always write to the store asking for affiliation. Maybe they are affiliated in some affiliate network such as ShareASale, CJ Affiliate, ClickBank, MaxBounty, and then they will write you in which network you need to register.
How to start promoting affiliate programs?
Sales through affiliate programs are based on referral link. This is a special link with a specific identifier of the partner, so that the store or affiliate network knows that the customer comes from you. This type of link saves a special cookie with a given Internet user, thanks to which even if a given Internet user buys something in the store after a few/several days, a commission will still be calculated just for you.
You can generate this type of links directly from the partner panel, to which you log in after registration in the selected partner program. Generate a direct link and place somewhere in the text or in the Facebook post, or you can use other tools such as banner ads, widgets, etc.
Once the advertising material put on your site, there is nothing else but the promotion of the site and specific entries. Remember to choose the right products for the right entries. When writing a blog entry, keep in mind what products or affiliate programs it will promote.
How much can you earn from Affiliation?
This is probably the most important question for most readers. The answer is simple; the amount of earnings depends on your skills, experience and happiness. The best partners earn up to several hundred thousand a month. Of course, these are unique cases of people who got very involved in the affiliation, and their sites have achieved very great success. However, for skilled marketers and people who are highly enthusiastic, achieving revenue of $1,000 – $2,000 a month is very realistic. Most people working in the affiliation treat it as an additional source of income and earn several hundred dollars every month.
It is worth noting that some industries are better paid than others. For example, we can get particularly high commissions in finance and investment. On the other hand, this type of industry is extremely competitive and beginners may have a problem promoting this type of affiliate program. However, it is not the amount of commission that we should be guided by when choosing affiliate programs. High earnings can also be achieved on products that are sold in larger quantities, but with a lower commission.
How are earned funds paid out?
The method of commission payment depends on the affiliate program you choose. Most often it is a regular transfer to a bank account, but some programs also allow you to withdraw funds to PayPal, Neteller or Skrill online accounts.
Can I opt out?
Yes, you can opt out of promoting a given affiliate program at any time. You are under no obligation to promote the program for a limited period. You can suspend your activities for several months and start the promotion again. There are usually no formal requirements.
How to develop in affiliation?
Affiliate development is primarily based on developing your online marketing skills. The better you know the promotion of websites or marketing in social media, the better. Therefore, it is worth developing in such areas as SEO, e-mail marketing, paid traffic acquisition (e.g. PPC) or even conversion optimization.
I hope that the information presented in this article will help you start your adventure with making money with affiliate marketing. Not everyone has to find it, but until you try it yourself, you won’t find out if it’s something for you.
Disclaimer: This article contains affiliate link which may provide a small commission to me at no cost to you, if you make a purchase through the link. You can read the affiliate disclosure.