As an e-merchant, you know the difficulty in attracting potential customers and retaining them afterwards. If you are looking for visibility for your online store, know that throughout the year, key moments are favorable to the implementation of marketing actions.
Acquisition or loyalty, key periods, such as sales or the end of year celebrations, are an opportunity to look for marketing ideas to propose offers, highly sought after by Internet users to get the best deal.
To go further, to really increase your sales, there are specific times when you can take action; specific times when your customers are not necessarily ready to buy. You can also take the opportunity to convince visitors to your site who have not yet taken the step of purchasing.
However, you will not be the only merchant to prepare a marketing campaign depending on the events (Mother’s Day, Father’s Day, Valentine’s Day, Black Friday, back to school …). It will therefore be necessary to do it skillfully. For you, I have therefore compiled a list with 8 marketing ideas that are easy and quick to set up. These aim to inspire you to come up with original offers, set you apart from your competitors, directly increase your sales or gain visibility.
1. Offer free shipping
You may already have a free delivery offer, for a purchase of $50 for example. But try to set up free delivery on all orders for a few days. You should see your sales increase.
Obviously, it is first necessary to analyze your budget and your margin. Free delivery should be thought of as a real marketing lever, an investment on your part, to increase your sales. In fact, this action must lead to a return on investment. So pay attention to the margins in relation to the different types of products. If after your calculations you see that you are going to lose money instead, then move on to the next idea.
2. Set up weekly promotions
For a week, this marketing idea is to offer a discount for a specific category (for example, books or shoes) or a brand.
You can promote the campaign by mentioning an exclusive and limited discount on the brand or products. You really need to emphasize the limited supply and create a sense of urgency. If it is a brand and it is fairly well known, then its visibility can help to convey the message more easily.
If you do this type of promotion regularly, your customers will follow your news faithfully to know the date of your next promotion. This means that your customers will be interested in your store and will constantly come back or follow you on your social networks to always be aware of the next operations. A real asset for your brand image.
Be careful, however, that your online store does not become a promotions site. These must remain of an exceptional nature.
3. World days and festivals
World Days are ideal occasions to offer discounts or promotions and gain notoriety. It will depend on the day in question and the products you can promote. These must remain consistent with the theme.
To facilitate the preparation of your campaigns, there are many calendars on the internet with all the important dates, world days and holidays. Find the right one for you and plan your campaigns and marketing plan throughout the year!
4. Submit an offer for 24 hours
Here’s a quick way to energize your site or specific products and create a sense of urgency. For an “express” campaign, offer a promotional price only for the next 24 hours.
For this type of campaign to be successful, you must share it on all your web marketing levers: social networks, newsletter subscribers, etc.
A tip: use a countdown timer, it’s a very effective way to show urgency and encourage purchase.
Boosting your publication via a sponsored post on Facebook will also be very beneficial for your campaign! Interested people will like and/or share your post. Your store will thus gain visibility.
5. Enjoy the launch of popular series and films
Take advantage of the buzz surrounding the launch of a popular film or series to prepare packs or promotions of all your products related to the event. Dress up your store or your social networks with the colors or images of the series and films in question.
This campaign is effective when your goal is to reach and engage pop culture fans. If you have products related to Disney, Game of Thrones or other Superheroes, write down all the important dates and prepare your products to take advantage of the excitement generated by the fans.
6. Use User Generated Content (TOS)
Here’s a great way to engage with your customers. Above all, the investment required is very low! Like the big brands, you can ask your customers to send or post photos, videos, drawings… on your social networks. This will help engage your community, improve your content marketing strategy and increase the visibility of your brand. This technique is also used in growth hacking because it allows you to generate a lot of interactions quickly with very little investment!
You can take inspiration from this example to promote a contest where, for example, the most voted photo will win a lot of your products, a discount coupon or other. This digital marketing idea is very effective!
7. Give a gift from a certain order amount
It is a technique that I strongly advise you! Imagine a customer shopping on your site. The amount of their basket is $40. When validating his order, you inform him that a gift will be offered to him from $50 of purchase. There is a good chance that he will increase the amount of his basket to take advantage of the gift.
This campaign can be offered over the long term. It makes it easier to increase your average basket!
8. Organize contests
Contests work very well, especially when your goal is to increase your number of fans on one of your social networks, develop their engagement, increase your contact base or even create traffic to your site. The techniques of marketers are varied. To stay in the theme of speed of implementation, you can invite your prospects to leave you their e-mail address or like, comment and, possibly, share a publication.
Ok, you’ve got the ideas, you’ve got the products, and you’ve filled your calendar of events. What you lack now is promotion. Here are 2 easy tips for promoting your campaigns.
1. Plan your campaigns
All good campaigns start with a schedule. Like the pre-production of a Hollywood movie, an ecommerce needs a strategy to prepare its offers. Write a list with all the methods you will use to reach your customers and prospects: a blog article, a post on Facebook or Instagram, a Facebook Ads campaign…
2. Start an e-mailing campaign
Email marketing is fundamental to the success of your promotions. Sending e-mailing campaigns remains the most effective way to convince your customers and encourage them to buy.
Send interesting emails and above all, pamper your customers: let them know that they are the first to receive this or that other offer from you, send exclusives…!
Hope all of these marketing ideas will help you improve your sales and gain visibility. Good Luck…
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