Most companies and brands have a more or less good presence in social media. The crux is getting right on how to best handle your company’s marketing on social media. Starting an account on Twitter, Facebook, LinkedIn or Instagram is easy and it costs nothing, the crux is HOW to do to get the best effect possible.
When handling the digital marketing, the most common problem is lack of resources. Not money but time. It takes time to handle social media and nothing that can be done if / when you have time.
Common questions are how to get others to interact with posts in social media, how to get followers and how often posts should be made in each channel.
Social Media Marketing – DO NOT:
#1. Start without a strategy
A strategy should form the basis for the company’s marketing in social media. The strategy should answer why, who, what, where and how and the first thing is to answer why! If you do not know why you / the company have started with social media, you should stop now. You need to know why.
#2. Buy followers / likes
Besides it’s cheating so what’s the point of having lots of followers who does not care about your company and brand? You get what you pay for, a number of followers. Nothing else. Avoid this, it just looks ridiculous. Measure engagement and not number of followers. What is most important, to have 10,000 followers or 100 who interact with you?
#3. Posts too much, too often
Some people seem to think that the more the better. Even if you produce or have access to more content than other companies, quality is more important than quantity. Quality creates commitment and without commitment you get lower reach.
#4. Sharing the same post – at the same time
Unfortunately, it is possible to automatically cross-mail between, for example, Instagram, Facebook and Twitter. Do not! In addition to the different sizes of the pictures, there are different times and ways of talking on social media. Do not fall into the trap of launching multiple platforms because “everyone is there” and then taking shortcuts. Learn a channel and then you can expand your presence.
#5. Just talking about the company
Social media is about building relationships and creating credibility, not selling. That’s why it’s called social selling and not just selling. If you constantly talk about yourself and your company, your followers will get tired, with low engagement as a result. Share relevant content that is of value to your followers. The important thing is that it is valuable to your readers, not who created it. This means that you can share other people’s articles and posts in your social media.
Offers & promotions
#6. Use Trendy Topic to Promote Your Business
Take advantage of the words that are trending in social media and create a campaign around it. Look at Hashtagify.me for inspiration and to see what words you can use.
#7. Avoid spam
On Facebook, it is common to say that people should share to participate and compete. In addition to being against Facebook’s rules, it feels like spam. Follow the rules that exist – without spam.
#8. Create unique posts for all social media
When you create unique posts for the social media you are part of, you can customize content, images and hashtags according to current rules. If you have a presence in several social media, you need to understand that they all work differently. Customize your posts and also your campaigns.
#9. Use specific apps
There are many great apps that will save you time. If you are going to run a race, look at Heyo or Shortstack. Specific tools that will help you succeed in competitions and promotions. You can also use several tools to generate more leads and for marketing automation.
#10. Encourage User Generated Content (UGC)
The most common are photos taken by your followers but also video and reviews are good! Personally, I encourage course participants to take pictures and share in social media, these I can then share myself in my social media. It is often enough to comment on the original post which gives that person higher visibility, but if you share it, feel free to tag that person in the post. Sometimes a small price or gift may be in order. This creates commitment!
Brand building on social media
#11. Spread your brand
Social media is more than Twitter, Facebook and Instagram. Find forums, groups, websites and other places where your target audience is. Be there and get involved in discussions.
#12. Be transparent
My goal is to respond to all emails, messages and tags. Sometimes it takes time, a little too long. Be honest – even if you made a mistake.
With the ability to submit reviews online, it is important that you keep track of what others are saying about your brand and company. If you get a negative review, respond to it – factually. You do not want others to start talking bad about your company in their networks. Offer something in compensation, discount or something else that suits your business.
#14. Share photos from your employees
This is very popular and people love to see the human and personal side of a business. We do business with people, not brands. Why not show pictures from the company’s everyday life or highlight the employee of the month?
#15. Find influencers
Influencers are a great way to promote your business and brand. You do not have to hire big expensive influencers but find people who are relevant to your industry and who talk to your target audience.
Share quality content
#16. Take advantage of trends but create a content calendar
I plan my posts in a content calendar via Tweepsmap. I read what is happening in my industry and then adapt the posts accordingly.
#17. Create “branded content”
Content that is entertaining gives good results. There are several good videos that have had a very good effect. Here, too, it is about sharing value. What you get in return is that people associate with the brand – and it creates commitment for a longer period of time. Sure, it’s a bit bigger productions but think about what you can do based on your budget.
#18. Share worth reading articles
Sharing articles that are worth reading for your target group builds both credibility and generates traffic to the website. No matter what industry you are in, you have something to write about.
If you sell cars – write about news, how to best wash the car or how to get better paid for your car.
If you sell shoes – write about trends, how to make the shoes last a long time and which models will last the longest.
#19. Unique content
Based on my tips above and think about how you can create a series of images that contain these tips. You can then share the photos in several social media (in the right size) and relatively often.
#20. Invite to interactions
The easiest way to start interactions is to ask questions. Dare to ask questions, do simple surveys and polls. People like to be involved and helpful.
Tools that save time
If you have more than one social media running, I recommend that you use a so-called scheduler. There are several good tools, both free and paid versions, I myself use Tweepsmap which has a simple interface.
#22. Find content
You do not have to produce your own content. Also share other people’s content – as long as it is linked to your niche. There are several tools and in the paid version of Buffer you can get RSS feed. Otherwise, you can look at Feedly, or PostPlanner. Via Buzzsumo you can find trending content. You can also follow hashtags and subscribe to newsletters.
#23. Google Analytics
A must to track and measure traffic from social media to the website. Some social media also have their own statistics, but it is via GA that you see where the visitors to the website come from.
#24. Shorten the links
By shortening the links, they become easier to read. Bit.ly has both free and paid version where you can customize the links.
As previously mentioned, there are several tools for competitions. Woobox is a tool that helps you with contests, giveaways, landing pages and hashtag contests.
#26. Higher engagement on Instagram
People engage 25% more with the brand found on Instagram. Think about whether Instagram is for your brand and what you need to get people to interact with your brand.
#27. Users on Pinterest spend more money
Users on Pinterest spend 15 times more money than on Facebook. Pinterest, which is big in the US, is effective for creating leads and sales, but it is not for all industries. Before starting an account, make sure it is right for you and your brand.
#28. Create photo albums on Facebook
Photo albums on Facebook have 180% more engagement than other posts. Create an album for your photos; it makes it easier for your customers to find exactly what they are looking for.
#29. Comments increase with emoticons
A controversial topic, we either hate or we love these colorful symbols, emojis. But they are useful – in moderation. The fact that the comments increase by an average of 33% per post makes it worth testing.
#30. Show your best self
93% of customers who shop online have checked social media – before they buy! Incredibly high percentage but just looking at how we do it ourselves. This only applies to online customers.
Measure and analyze social media marketing
#31. Measure constantly
It helps you analyze what you are doing and what is going well. By measuring, you know when it’s time to adjust or change the type of content you share.
#32. Love Google Analytics
If you like excel, you love Google Analytics. Learn to love the tools and facts you get from there.
#33. Measure the right things
Volume, range, commitment and number of exposures are common things to measure. These are basic; always keep an eye on them.
#34. Keep an eye out
With the help of external tools like Google Alerts, Facebook pages to monitor, Hootsuite, SEM Rush, Website Grader, Spy on web, Similar Web, Moz Open Site Explorer & Alexa, you can see “almost everything”. You can also use these tools yourself.
#35. Use social media measurement tools
Each social media has its own built-in advanced measurement tool. Read on and understand what works.
Things to keep an eye on
#36. Own your content
If there is a label with © or copyright, you need to know what it means. It happens from time to time that others “twitch” things. Follow the rules and do not steal.
#37. Choose the right pictures
Just because you see an image on Google does not mean you are allowed to use it. Make sure you use pictures that you can use, use a photographer or buy pictures from a photo agency.
#38. Be careful when delegating
Be careful when delegating responsibility for social media. Make sure the person in charge understands the tone of your brand and can handle people.
#39. Turn on two-step verification
Enable 2-step verification for higher security. This is available in several social media and tools. If you have a newsletter, turn on the feature so you do not get any unauthorized users.
#40. Do you get paid for advertising collaboration?
If you get paid for advertising collaboration or if you recommend a product or service? Then it must be clear.
Use hashtags for higher range
#41. Find trending hashtags
There are tools you can use to find trending hashtags. Look at Iconosquare & Hashtagify.
#42. Number of hashtags
The number of hashtags you should use differs depending on which social media you use. On Instagram, you should use more as visibility increases. If you do the same on Twitter, you have no place to write.
#43. Hashtags on LinkedIn
Use 1-2 hashtags on your posts. On LinkedIn, you can both follow and click on a hashtag. When you click on a hashtag, you will come to a page that contains all the posts that have used that particular word.
#44. Hashtags on Pinterest
Hashtags can lead users away from your Pinterest. Pinterest users are more “cured” than on the other platforms and can be turned off if you follow an image with a lot of hashtags.
#45. Use hashtags – the right way
OK, here’s another reason not to cross – cross or get too creative. #Whichinthecollectivewords and #use #relevant #hashtags #and #not #all #words #you #write.
A little mixed
#46. Target group adapt
Target audience campaigns for people who visit you – or your competitors. Facebook allows you to target people who interact with your company page. Take advantage of this feature to reach people who are interested in your brand.
#47. Talk like you usually do
Be genuine and genuine, people can see when you are fake – even through the screen. Be yourself.
#48. Set a budget
Some people think that paid marketing is expensive, but it is really up to you how much you want to spend. Be specific with your goal and you do not have to put everything in one basket. Set a budget, measure and follow up.
#49. Use the correct image size
Make sure you use the right size for all your photos. Every day I see pictures that are the wrong size. Just follow these guidelines and it will look much nicer.
#50. Learn new features
News was released every week for all social media. Learn to use these features and think about how you can use them in your marketing. Dare to test yourself!